Agustin Garcia (left), a participant of DA’s “Tienda-Tienda” trade exposition, on Friday shows to customers the watermelon he grows in an east coast village of Zamboanga City. (Photo by: Teofilo P. Garcia Jr.)
ZAMBOANGA CITY – Eight local traders are participating in the ongoing four-day trade exposition initiated by the Department of Agriculture (DA) as part of the National Women’s Month Celebration.
The activity, dubbed as “Tienda-Tienda”. It is being held on Rizal Street, Barangay Zone IV, this city from March 21 to 24.
Among the local products being showcased by traders are peanuts, peanut brittle, calamansi juice, banana crakcers, alfajor, watermelon, coconuts, bananas, black and brown rice, and organic vermicast fertlizer.
Susana Cordova of the Pasobolong Working Women Association said the local trade exposition enables them to showcase their entrepreneurial skills aside from doing household chores.
“We can also earn money on our own,” Cordova added. Her association showcases banana crackers and alfajor.
The trade exposition is a project of the Agribusiness and Marketing Assistance Division (AMAD) of the DA regional office aimed to support local traders and producers promote their products to the market.
“I am now a supplier of watermelon in one of the local shopping malls,” Agustin Garcia, another participant to the local trade exposition, told the Philippine News Agency.
He grows watermelon in an east coast barangay of this city. The other products being showcased by Garcia included banana, coconuts and other fruits.
The DA regional office said in a statement that the “Tienda-Tiena” concept is one of the latest marketing initiative of the agency through the AMAD, which allows farmers and producers to display and sell their crops at as space they provided for free.
The activity was first launched in Manila on July 28, 2017 and it has been replicated since then by different DA regional offices. (PNA)
