NEW LOGO, SLOGAN. Bureau of Internal Revenue-Revenue Region 12 Director Aynie Mandajoyan-Dizon (left) leads the launching of the agency’s 2019 tax collection campaign logo and slogan at the regional office’s Function Hall in Bacolod City on Monday, Feb. 18, 2019. (Contributed photo)
BACOLOD CITY -- The Bureau of Internal Revenue (BIR) Revenue Region 12 (BIR-12), which covers Negros Island and Siquijor, is aiming to collect PHP14.3 billion in tax this year.
The target was bared by the head of the regional office during the launching of the agency’s tax campaign logo and slogan this year in a program held at the regional office’s Function Hall in this city on Monday.
Regional Director Aynie Madajoyan-Dizon called on the tax officials and employees to work together to increase the revenue collection for the year.
In 2018, BIR-Revenue Region 12 posted a deficit of PHP3.9 billion after it collected only PHP9.3 billion out of its PHP13.2-billion target collection.
“We remain optimistic to hit the collection target this year,” Madajoyan-Dizon said.
The BIR-Revenue Region 12 coverage area includes revenue district offices in Bacolod City, Victorias City and Binalbagan town in Negros Occidental; Dumaguete City in Negros Oriental; and Siquijor Province.
Madajoyan-Dizon said that 2019 is an exciting year for BIR-Revenue Region 12, not just because of their higher target, but also because of the new developments, projects, and programs implemented by the management for its employees.
“The BIR takes charge of 70 percent of the national collection. Without us, it would be difficult for the government to finance the projects for the people,” she added.
For 2019, the BIR campaign slogan is “Para sa inyo. Maging tapat tayo. Serbisyong tapat, buwis na sapat” (For you. Let us be honest. Honest service, adequate tax).
This year’s logo, conceptualized by multi-awarded designer Kenneth Cobonpue, consists of a heart-shaped blue and red shaking hands with three yellow rays of the sun at the center.
The logo emphasizes the rendering of excellent, faithful, sincere and dedicated service to the taxpayers with the agency’s belief that excellent service would encourage the public to regularly and properly their taxes.
The heart symbolizes “katapatan”, particularly in meeting obligations which can be achieved through collaboration between the BIR and taxpayers while the hand shaking gesture connects and brings the BIR and taxpayers together in responding to the call for action.
The rising sun depicts progress and improvement in the lives of the Filipinos that can be achieved through right collection and payment of taxes, which will fuel government services and projects.
The BIR-Revenue Region 12 also launched the jingle “Para sa Inyo”, composed by Filipino singer Lito Camo, which conveys the same messages depicted in the new logo and slogan. (PNA)
