ILOILO CITY -- The world-renowned Boracay is featured in an international tourism drive “Fun Budget Campaign Japan”, according to the Department of Tourism (DOT) in Western Visayas.

“Fun Budget Campaign Japan” is a series of branded content featuring popular Key Opinion Leaders (KOLs) showcasing how luxury experience in various destinations can be fun for “Joshi Tabi” or Japanese women travelers market.

Last week, YouTube star Risa Sekin and Japanese beauty products endorser Mika Shindat showcased on their campaign their experiences in the island as they encouraged young Japanese travelers visit the Philippines for a “Joshi Tabi” trip and explore the beauty of Boracay.

The two tried mermaid swimming, helmet diving, nightlife experience, fish spa, food trips and souvenir shopping.

DOT-6 regional director Helen Catalbas noted that the campaign will further boost Boracay’s reputation as the country’s prime destination.

“Boracay is already a well-known destination among foreign tourists, but there is still a need for us to further promote this among Japanese and other emerging markets to sustain the tourism activities in Western Visayas region,” she said.

Aside from Boracay, Cebu City will be featured in the campaign, particularly the 10,000 Roses and the famous Cebu lechon, Catalbas said. (Cindy Ferrer/PNA)