Subic still top destination in Central Luzon: DOT

By Malou Dungog

April 26, 2019, 9:31 am

SUBIC BAY FREEPORT -- Tourist arrivals in this premier freeport reached more than 1.7 million in 2018, maintaining its status as the top destination in Central Luzon for foreign and local visitors.

This was based on the 2018 Regional Distribution of Travelers report of the Department of Tourism (DOT) regional office here.

Subic Bay Metropolitan Authority (SBMA) chairman and administrator Wilma Eisma said the natural and man-made attractions in the freeport made it the top tourist destination in the region since 2013.

“Subic has it all. There are nature-themed parks, hotels and resorts, and malls. The place is accessible by land, sea and air; and we have year-round activities to make tourists want to visit and stay in Subic,” she said.

Eisma also attributed the increase in the number of visitors, who attended various meetings and activities that included local and international sports events hosted at the freeport.

Out of the total 4,144,130 guest arrivals in the whole region, a total of 1,729,435 visited this freeport.

This represented 41.73 percent of the total guest arrivals recorded in the seven provinces of Central Luzon and the economic zones of Subic and Clark.

The most number of guest arrivals in Subic was registered in December last year with 182,885, followed by 166,799 in April and 163,384 in May.

She said the accomplishment validates the efforts by the freeport community to maintain the status of Subic as a top tourist destination.

“This is the result not only of the SBMA, or of the tourism establishments in Subic to draw more tourists, but of the whole freeport community to make our place cleaner, safer, more secure and providing more memorable experiences,” Eisma said.

Subic has earned the distinction of being the “Premier Convention Capital of Central Luzon” in 2012, a title that was also bestowed by the DOT.

Likewise, Subic has been dubbed before as “Triathlon Capital” and “Theme Park Capital” of the country, in recognition of its drawing power in sports and adventure tourism.

Meanwhile, Zambales followed as second best destination with 674,359 arrivals, while Clark was a distant third with 473,162.

Bulacan with 451,426; Nueva Ecija, 305,603; Pampanga, 266,612; Aurora, 176,818; Bataan, 53,339; and Tarlac, 13,376.

The DOT report also showed that most of the guests that arrived in Central Luzon were domestic tourists, with a total count of 3,798,848.

For foreign tourists, Central Luzon’s top markets were Korea at 107,247 arrivals; United States of America, 52,249; China, 26,497; Japan, 12,686; and Australia, 9,823. (PNA)