FILIPINO VALUES. NCCA deputy executive director Marichu Tellano says "Project Destination" is a product of two years of research to find out the most important values for Filipinos. Coming up with a teleserye is the NCCA's way to veer away with lectures and entice the audience, she said during the launch at the NCCA's office in Intramuros on Tuesday (March 3, 2020). (PNA photo by Cristina Arayata)
MANILA -- Nineteen values important among Filipinos will be the highlight of the National Commission for Culture and the Arts' (NCCA) first teleserye (soap opera), "Project Destination".
In an interview with the Philippine News Agency (PNA) on Tuesday, NCCA deputy executive director Marichu Tellano said the teleserye is a product of two years of research for values.
During those two years, the NCCA, she said, held focus group discussions with various sectors, such as the indigenous people, the academe, businessmen, among others. They were asked what is/are important for them as a Filipino.
"We came up with about 160 values from those discussions. We had to trim that down and came up with 19. We compiled values that are related or mean the same things, because, remember, the discussions were conducted in different dialects," she explained.
Among the most common values are the love for family and giving importance to education, she said during the teleserye's launch at NCCA's office in Intramuros.
Tellano said NCCA allotted PHP14 million for this. "Project Destination" has something to do with the values and customs that the main character Andre (played by Migo Adecer), would discover along his way back home.
Migo Adecer, Kate Valdez and Royce Cabrera (from left to right) topbill NCCA's teleserye "Project Destination” that will air every Saturday, 5:45 p.m. on GMA News TV starting March 14. The teleserye has six episodes. (PNA photo by Cristina Arayata)
"Kasi di ba, the setting is in a foreign land, doon lumaki. Kulang ang identity. So along the way, malalaman n'ya itong mga values. May mga values din na partikular sa region. Halimbawa sa Pampanga yung penitensya tuwing Holy Week (The setting is in a foreign land where Andrew grew up. As he traces his roots and finds his identity, he would discover these values along his way home. There are values that are particular in a region, such as the penitence in Pampanga during Holy Week)," Tellano remarked.
At the launch, Tellano noted that the NCCA does not want to just come up with a list of values. "We cannot go around the country to lecture about values. The kids won't listen," she said.
Coming up with a teleserye is NCCA's solution to entice the audience, Tellano added.
"Project Destination" also stars Kate Valdez and Royce Cabrera. Former child star, Aiza "Ice" Seguerra sang its theme song.
This would run for six episodes and would air every Saturday at 5:45 p.m. on GMA News TV beginning March 14. (PNA)
