2 classic brands give back to loyal customers amid pandemic

MANILA – Two classic and iconic brands are partnering to give back to their customers who have remained loyal despite the challenges of the pandemic in the past two years.

For a limited run, FILA and Starbucks will give free fashionable and functional items inspired by their iconic hues and logos.

The Starbucks X FILA collection is a collaboration that combines FILA’s Heritage inspiration with Starbucks' classic mermaid green logo. 

“Customers can choose from several variations and color combinations. Easily these are highly-collectible items but more importantly, they are so functional and practical to use, anytime, anywhere for kids and adults alike,” said Ana Abad Santos, Marketing Director of FILA Philippines.

The results represent FILA's red, blue and white colors and Starbucks’ timeless branding. These products, which are also classic in their own right, consist of a beanie, a blanket, and a towel.

The beanie and the blanket come in a set. Made from cotton, the blanket features the Starbucks logo on one side and the FILA logo on the other side. It is very comfortable to use especially during cold weather or during any activity that requires extra warmth or cover.

The beanie, on the other hand, comes in two colorways: white and navy blue which are both fashionable and perfect for covering one’s head and looking cool at the same time.

The towel comes in red which is handy, especially during beach forays and other out-of-town-related trips or adventures this summer season.

They will be available for free for an accumulated purchase of P6,000 for the beanie and the blanket. For P5,000 worth of total receipts, customers can get the towel.

These limited edition items are available in Lazada starting April 14, 2022; and in Shopee, Fila.com.ph, and select Fila stores starting April 19, 2022, in Uptown Mall, Bonifacio High Street, SM Aura, SM Megamall, and Shangrila Mall. (PR)