Tourism governance in Cebu 'good model' for other PH destinations

By Joyce Ann L. Rocamora

June 7, 2022, 5:45 pm

<p>Incoming Tourism Secretary Christina Frasco <em>(File photo)</em></p>

Incoming Tourism Secretary Christina Frasco (File photo)

MANILA – Incoming Tourism chief Christina Frasco sees Cebu's tourism governance as a "good model" for other destinations in the Philippines.

In an interview with ABS-CBN News Channel on Tuesday, Frasco said coordination among tourism stakeholders and the development of lesser-known destinations are integral parts of Cebu's model and "have bode well" to revive their tourism sector.

She added that consensus-building and collaboration were strong to ensure that sustainable tourism is practiced by local government units.

"I believe that the tourism governance that has been strongly established in Cebu could serve as a good model to be applied all over the Philippines as far as due respect and courtesy given to local government units for the destinations within their jurisdiction (are concerned)," she said.

As the next DOT secretary, Frasco said she will "bring in a local government perspective" to the department.

"Being well versed in the challenges that are faced from the grassroots and on the ground can help our Department of Tourism come up with sustainable, innovative, medium, and long-term solutions to the challenges that our tourism front-liners, tourism stakeholders, and partners continue to have as a result of the difficulties of the pandemic," she said.

"I believe I also bring with me the experience of being a local chief executive, whose main challenge is to face and try to solve crisis after crisis," she added.

She believes "investing heavily" in tourism infrastructure and introducing technology and innovation would help speed up the sector's recovery.

She said President-elect Ferdinand "Bongbong" Marcos Jr. wants to "improve the overall tourist experience" to make it convenient for tourists to come to the Philippines. (PNA)