BASURA BUSTER. "Pinas: The Basura Buster (PBB)", a mascot that will serve as an icon for the solid waste management program of the Department of Environment and Natural Resources (DENR), is introduced during the advocacy launch held at the SM City Iloilo on Friday (Aug. 12, 2022). "Pinas" will join the department in its advocacy campaign in schools and municipalities in Western Visayas. (Screengrab from DENR live streaming)

ILOILO CITY – The Department of Environment and Natural Resources (DENR) on Friday strengthened its solid waste management campaign with the introduction of its mascot "Pinas: The Basura Buster (PBB)" here.

“Our goal is to step up our campaign for waste segregation and management and involve all sectors of the society, especially the youth. The campaign to clean up and protect our environment should not end with this launch. Rather it should become a part of our daily lives,” DENR Director for Strategic Communications and Initiative Services Director Khalil S. Bayam said in his virtual message during the launch of the advocacy drive at the SM City Iloilo.

"PBB" or "Pinas" will join various information and education campaigns that will be conducted by the DENR in municipalities or schools in Western Visayas.

The introduction of the mascot is an initiative of the DENR 6 (Western Visayas) through the Regional Strategic Communication and Initiative Group, in collaboration with the Environmental Management Bureau. The mascot was first introduced in October last year and had graced various launchings in several regions. 

DENR Assistant Secretary for Enforcement, Solid Waste Management, and Local Government Unit Concerns Daniel Darius M. Nicer urged the public to “embrace the importance of reducing our solid waste” by reducing, reusing, and recycling.

Establishments should be conscious of using products that ensure environmental sustainability rather than high-end products just to impress their clients, he said in his keynote message.

Lawyer Cesar Emmanuelle P. Buyco Jr., who represented Iloilo Governor Arthur Defensor Jr. during the launch, shared some of the initiatives on the solid waste management of the province, including discouraging the single use of plastic and shifting to recyclables. (PNA)