TRADE FAIR WITH A CAUSE. Customers at a mall in Urdaneta City, Pangasinan may avail of locally-made products of micro, small and medium enterprises in a trade fair with a cause. A percentage of the gross sales from the trade fair will directly go to indigent residents of Pangasinan. (Photo courtesy of SM City Urdaneta Central)
URDANETA CITY, Pangasinan – Micro, small, and medium entrepreneurs (MSMEs) under the Pangasinan Entrepreneurs Development Association Inc. (PEDAI) and the SM City Urdaneta Central have partnered in a project that will benefit indigent residents in Pangasinan.
In a phone interview Friday, PEDAI vice president for external affairs Myra Mavroukakis said the project, called 100 Days of Happiness, is a trade fair set up in the mall where Pangasinan entrepreneurs are selling their different kinds of locally-made products.
PEDAI has over 57 members that are part of the trade fair.
“The 10 percent gross sales of the trade fair being held at the mall here will directly go to the beneficiaries. It is part of our Christmas gift-giving activity. It will benefit not only the MSMEs but also the indigent residents,” she said.
The beneficiaries will be chosen by the Minor Basilica of Saint Dominic Parish in San Carlos City.
SM City Urdaneta Central mall manager Abraham Malicdem said partner MSMEs selling their products at the trade fair will be rent-free for 100 days.
“This is our way of helping our small businesses for them to get back on their feet following the effect of the pandemic on their businesses, and at the same time they would also be able to extend aid to poor residents,” he said.
“Likewise, customers who buy in the trade fair will not only be supporting local businesses if they buy from the trade fair, but are also helping the indigent beneficiaries,” Malicdem said. (PNA)
