PCO offers free socmed content production training to gov’t agencies

By Darryl John Esguerra

June 19, 2024, 6:12 pm

MANILA – The Presidential Communications Office (PCO) is looking to provide free assistance and training to all government agencies in producing content for social media.

This as the government’s primary communication arm launched on Wednesday the Creator COMMUNITY Program to assist interested government agencies in producing social media content through workshops, which includes the use of all materials and equipment needed from shooting to editing.

“It is part of our job to show people what we are doing,” Communications Undersecretary Gerald Baria said during the Unicomm Techtak: Digital Storytelling with YouTube workshop at Google Philippines Headquarters in Bonifacio Global City (BGC), Taguig.

The workshop, according to the PCO, was a comprehensive training program designed to enhance government agencies and personnel capabilities in managing their respective social media accounts, specifically developing content for social media and maximizing the YouTube platform.

It covers several key areas to enable the participants to acquire a robust understanding of how to conceptualize, develop, and disseminate impactful content.

Experts from Google Philippines provided insights on how to maximize YouTube as a social media platform during the workshop.

Aside from Baria, other resource speakers were Jackie Wang, the country director of Google Philippines and Thailand, and Vincent Chan, the Strategic Partners Managers from the Philippines. (PNA)