By Joe Zaldarriaga

Balancing business and consumer welfare this Christmas

November 1, 2022, 9:38 am

The fourth quarter of the year is what most Filipinos usually look forward to especially since the Philippines has the longest Christmas season, the most important holiday to many Filipinos.

However, what we anticipate as a joyful Christmas will hopefully not be a bleak one, following the destruction caused by Severe Tropical Storm Paeng that claimed hundreds of lives and displaced almost a million Filipinos.

It doesn’t help as well that manufacturing companies are asking the government to raise prices on a variety of products prior to the Christmas holidays.

Earlier last month, the Philippine Association of Meat Processors Inc. (PAMPI) asked the Department of Trade and Industry for an increase in the suggested retail price (SRP) of meat products after production costs went up by over 20 percent this year as a result of the higher cost of imported mechanically deboned meat, peso depreciation, and higher oil prices.

The group said it was hoping to recover merely 10 percent of the additional production cost through the new SRP. If approved, this will affect the prices of hotdogs, sausages, and other processed meat products sold in the market.

Local bakers, too, have requested a price increase for two of its bread products -- Pinoy Tasty and Pinoy Pandesal -- by up to PHP4 due to the rising cost of raw materials. According to a news report quoting Philippine Baking Industry Group (PhilBaking) President Jerry Lao, there was no more incentive for the bakers group to keep making the two bread products amid the rising production costs, thus the petition.

Asosasyon ng Panaderong Pilipino President Lucito Chavez supported the petition. With Pinoy Tasty and Pinoy Pandesal prices the barometer of consumers, if prices of these products can increase, then local community bakers will most likely follow suit.

According to the DTI, even manufacturers of sardines, canned meat, coffee, and evaporated milk also requested between 50 centavos to five pesos in price increases as per news reports.

These increases in various commodities may dampen the Christmas celebration but the spirit of having a festive and joyful one will always prevail over the challenges we face.

Tough decisions will have to be made in the coming weeks, as the government weighs in on the petition of these manufacturers who were severely affected by macroeconomic factors while also safeguarding consumers from the impact of food inflation.

With the recent destruction in many parts of the country by Paeng, higher prices for the holiday season do not seem to bode well for the poor families and those that were displaced by the typhoon, not to mention it may contribute to further increase in inflation.

However, balancing consumer welfare with business sustainability should also be considered, after all, businesses are the lifeblood of the economy. This is the reason why the DTI must come up with a decision that balances both the interest of businesses and consumers.

Moving forward, the country can also benefit from the Marcos Jr. administration’s mandate on boosting domestic production while managing importation. It is precisely this balancing act that will spell the difference between languishing further in economic difficulty or recovering faster in pushing towards a more sustainable growth agenda.

Editor’s note: The opinions expressed in the foregoing article are solely the author’s and do not reflect the opinions and beliefs of the Philippine News Agency (PNA) or any other office under the Office of the Press Secretary.


About the Columnist

Image of Joe Zaldarriaga

Mr. Joe Zaldarriaga, fondly called "Manong Joe", is a distinguished figure in the country’s corporate communications landscape. Holding the position of Vice President and Head of Corporate Communications at Manila Electric Company (Meralco), he has orchestrated unparalleled success for the utility company, winning accolades for their brand of service communications.

Under his guidance, Meralco achieved unprecedented milestones, clinching a historic 3-peat Company of the Year title at the IABC Philippine Quill Awards, scoring the only PR Team of the Year trophy bestowed at the Anvil Awards, and securing numerous honors at international and local communication awards.

Manong Joe's leadership also extends as a respected member of the Board of Trustees for the Public Relations Society of the Philippines (PRSP), concurrent with his role as Chairman of the International Association of Business Communicators Philippines (IABC Philippines) where he also served as its President.

Manong Joe is a distinguished awardee of the medallion of honor and scroll of commendation from the University of Manila, owing to his years in public service as a communications professional. He shares his insights through columns in renowned publications, including The Philippine Star’s The Z Factor, and Philippine News Agency's ESPRESSO MORNINGS.