MANILA -- Cloud services provider, IP Converge Data Services Inc. (IPC), has partnered with Singapore-based digital media solutions provider Conversant Solutions to offer the country’s first local content service delivery network (CDN) that will reportedly enhance the delivery of Internet-based services by local enterprises.
The IPC Contentcast CDN is expected to improve the experience of consumers that depend on content providers such as video streaming, online shopping, logistics and booking services, etc.
“The benefit of the service is really for the consumers. It’s the online user’s experience that will be greatly improved. As far as enterprises go, obviously those consumers are customers of enterprises. These enterprises are the ones that actually carry content on their websites and deliver it online,” IPC Director for Marketing and Digital Innovation Nino Valmonte said in a press briefing held in Makati City on Wednesday.
“Any company that has a website that operates in such a way that deliver streaming content or online transactions; there’s online retail, websites with government services, logistics, online booking, video streaming, the media can also take advantage of this. Online gaming, anything that involve real-time delivery of content will require this,” he added.
IPC sees online startup businesses, such as software developers that create online applications, to significantly benefit from the CDN service.
CDN acts as an intermediary between the point of origin of data and an Internet-connected device, wherein companies can deliver digital content, such as websites or videos, faster, safer and more reliably to end-users through a network of servers located across the world.
“IPC is able to empower industries more by providing a CDN service that helps organizations establish a reliable global presence by eliminating issues that interrupt long-distance online transactions as well as the delivery of digital content, affecting customer experience and thus, resulting in revenue loss. CDN is a logical step towards becoming a future-ready digital business,” according to IPC Chief Operating Officer David de Leon.
The company assures that it will be able to offer continuous and reliable online services to its clients as they it is able to utilize communication facilities of various telcos.
“We are telco agnostic. Even if we are owned by PLDT, we are actually allowed to get lines from Globe and other carriers international as well which allows us to offer customers lines which are always up or connectivity that is always up. Since we are subscribed with Globe, PLDT and the others when we detect a single cut in one area we divert the traffic going to another route. This how we can keep the uptime high or 100%; this is how our customers can avail of better uptime from us,” according to De Leon.
For his part, Cheong Kong Wai, Conversant Solutions Executive Chairman and CEO, said that the partnership with IPC will enable them to strengthen his company's international presence.
“This strategic alliance allows IPC to provide CDN services to its customers by leveraging on the reach and scale of our network, through our SwiftFederation Partners. We are excited to share IPC’s commitment in helping its customers to grow and drive their brand forward in this increasingly connected world,” he said. (PNA)
