NEW PARTNER. Firefly Electric and Lighting Corporation Marketing Director Erik Riola and Ateneo player Thirdy Ravena hold a Blue Eagle jersey during a press conference at the Blue Eagles gym in Katipunan, Quezon City on Wednesday (Aug. 28, 2019). Firefly will support Ateneo’s junior and senior basketball teams in the 82nd University Athletics Association of the Philippines season. (PNA photo by Jean Malanum)
MANILA -- Firefly LED has agreed to support Ateneo de Manila for the 82nd season of the University Athletics Association of the Philippines (UAAP).
Officials of Ateneo and Firefly signed a memorandum of agreement covering the senior and junior men’s and women’s basketball teams at the Blue Eagles Gym along Katipunan, Quezon City on Wednesday (Aug. 28).
Present were Ateneo de Manila University’s Assistant to the President for University Athletics Fr. Nemesio S. Que and University Athletics Director Emmanuel T. Fernandez, and Firefly Electric and Lighting Corporation Marketing Director Erik Riola and Assistant Brand Manager Christine Reyes.
Firefly chose the Ateneo Blue Eagles basketball team for its proven track record of success in the premier collegiate league.
“This is yet a start, hopefully, for a longer partnership we are looking at in the future,” Fernandez said.
Riola, on the other hand, said the partnership with Ateneo Blue Eagles will allow Firefly to reinforce their presence in the UAAP and to strengthen further its brand affinity.
“Firefly has been sponsoring premiere basketball league for several years now. We consider basketball as one of our equities because it is very much aligned with our core target market,” Riola said.
Firefly LED is the first local lighting brand certified by TUV SUD.
TUV SUD is a world-renowned German Testing Institute that certifies the quality and safety of various consumer products. Customers can be assured that Firefly LED bulbs are Safe for the Eyes, Safe from Electrical Shock, and Safe from Power Surges.
Firefly LED is owned and distributed by Firefly Electric and Lighting Corporation, a lighting and electric solutions company established in 2001 that aims to provide Filipinos with high quality and affordable products. (PNA)
