Cebu Landmasters’ 9-month housing sales up 14%

October 22, 2020, 8:29 pm

MANILA – Cebu Landmasters Inc (CLI), the leading developer in Visayas and Mindanao (VisMin), posted PHP10.5 billion reservation sales in the first nine months of the year, a 14-percent increase year-on-year.
 
In a statement Thursday, CLI said it registered PHP3.1 billion reservation sales in the third quarter alone.
 
Focused on economic and mid-range markets in the Visayas and Mindanao, CLI attributed 48 percent of sales to its projects in Cebu, 21 percent to Iloilo, 13 percent to Cagayan de Oro, and 12 percent to Bacolod.
 
“Demand for CLI housing has remained strong despite the pandemic. And, we attribute this to our focus in meeting the needs of our buyers in each of the fifteen key VisMin cities we serve in terms of product, service and pricing, and making use of our wide sales and construction networks throughout the region,” CLI executive vice president and chief operating officer Franco Soberano said.
 
In January to September, the listed company launched five projects worth PHP5.5 billion ensuring sustained growth by also expanding to Iloilo and Bohol, which are new CLI locations.  
 
“We are always mindful of finding and serving the market segments where real estate demand is strongest. And our goal is to always remain close and fulfill the needs of our customers no matter the circumstance,” Soberano said.
 
Even before the onset of the pandemic, CLI had been digitizing its sales platform to ensure strong connectivity to both buyers and agents. (PR)

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