DTI assures no price hike on Noche Buena items

By Kris Crismundo

November 10, 2020, 7:50 pm

MANILA – As Christmas celebration approaches, the Department of Trade and Industry (DTI) has assured consumers that there will be no price increase on Noche Buena products compared to their prices last year.
 
On Tuesday, the DTI released the latest suggested retail price (SRP) list for these products which will be effective until a new SRP bulletin will be published next year.
 
Noche Buena products included in DTI’s SRP list are ham, fruit cocktail, cheese, sandwich spread, mayonnaise, keso de bola, spaghetti pasta, elbow and salad macaroni, spaghetti sauce, tomato sauce, and creamer.
 
SRPs of some brands, however, will be valid for specific periods.
 
For 410-milliliter Angel Kremdensada, its PHP52 SRP will be valid from Nov. 15 to Dec. 31, 2020 only.
 
SRPs of products of Dole and Seasons brands are also valid for the entire December.
 
SRPs for 3-kilogram Today’s Mixed Fruit and 3-kg Del Monte Fiesta in Extra Light Syrup are also valid only from Dec. 15 to 31, 2020.
 
DTI's suggested retail price list for Noche Buena products this year
 
DTI Secretary Ramon Lopez earlier thanked manufacturers for agreeing not to increase SRPs of Noche Buena products amid the coronavirus disease pandemic and the recent typhoons that have burdened the lives of many Filipinos.
 
“Most of those that requested for (an) increase are just minimal increments of 3 to 5 percent. As we coordinated with them, we asked them that if the increases are minimal, maybe it’s possible not to implement these since we are in a pandemic,” Lopez said in Filipino during the Laging Handa public briefing Monday. “And we get positive feedback from them.”
 
Meanwhile, Laban Konsyumer Inc. (LKI) president and former DTI official Victorio Mario Dimagiba said prices of Pinoy Tasty and Gardenia bread are steady.
 
Dimagiba said Gardenia increases its prices by an average of PHP2 for 600-gram packs every year. (PNA)
 
 

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