CEBU CITY – The Philippines should grab the opportunity to penetrate the global creative entertainment market.

Magoo del Mundo, president of the SIKAP-Creative Content Creators Association of the Philippines, said the country has the capacity to become a creative producing hub in Asia.

“We want to establish the Philippines as a true creative producing hub in Asia. We have that capacity. We have that opportunity. The time is now. The window of the world is looking at us (Southeast Asia, including the Philippines) but that window won’t be there forever,” del Mundo said in a statement on Monday.

SIKAP is an association specifically for copyright owners/holders whether they be individuals or studios, not only in Manila but also in Visayas and Mindanao, who create original content with the vision of global consumption in the creative sectors of animation, games, music, comics and character.

“Let’s co-create a sustainable industry for the Filipino creators like you and me,” del Mundo said.

Del Mundo was among the speakers in the Original Content Forum during the Cebu Creative Entertainment Week (CEW) observance last week as part of the Cebu Business Month.

He noted that the country has a lot of folklore and stories that could be translated into different mediums of narrative.

“Our stories and narratives are breaking into a global audience,” del Mundo said. “We are looking at a very big industry that is untapped in the Philippines. We have the foot in the door, we’re not just getting through.”

Marla Rausch, founder and chief executive officer of Animation Vertigo Asia and the managing partner of Kampilan Productions, also stressed the importance of creating content that showcases Philippine culture.

“The Philippines has been part of the creative supply chain for decades but our development of our own content has not grown as fast – and we have a lot of unique stories that the world is waiting for,” she said in the forum. (PNA)