NorMin MSMEs upskill to digital entrepreneurship

By Nef Luczon

December 19, 2023, 7:13 pm

CAGAYAN DE ORO CITY – Micro, small, and medium enterprises (MSMEs) in the Northern Mindanao region were given interventions to upskill in digital entrepreneurship.

In a statement on Tuesday, the PLDT and Smart Telecommunications firm, the organizer of eBizNovation, said the program aims to equip MSMEs with digital skills and tools to lead them toward innovative livelihood opportunities.

Jorenn Decierdo, a student from the Cagayan de Oro City College, said some entrepreneurs were still stuck in traditional marketing, and training them in digital upskills will help them improve their livelihood.

"We are happy to help teach and inspire them to level up their businesses with online platforms,” he said.

Cooperatives and MSMEs from Northern Mindanao attended two workshops – the Aahon at Babangon series with Shopee, - in partnership with the Department of Trade and Industry-Northern Mindanao (DTI-10), and the BuyLocal Bazaar with the Cooperative Development Authority-10 recently.

Supported by Kagay-anon youth volunteers, entrepreneurs conceptualized and created short videos to promote their products online.

PLDT and Smart were able to gather more than 500 MSMEs not only in this city but also in Davao Occidental, Davao Oriental, and Northern Mindanao, with support from local government units and other agencies.

“Through collaboration, we can boost our efforts to digitally upskill and assist local enterprises, helping them to increase productivity and income through digital technology,” said Stephanie Orlino, assistant vice president and head of stakeholder management at PLDT and Smart.

The training for MSMEs coincides with the recent developments organized by DTI-10 with the launching of One Town One Product (Otop) Philippines Go Lokal Store in Laguindingan Airport, Misamis Oriental.

The OTOP Go Lokal! store is the ninth OTOP hub established in Northern Mindanao but the first in the region to be launched inside an airport. It features products from 33 MSMEs in Bukidnon, Camiguin, Lanao del Norte, Misamis Occidental, and Misamis Oriental. (PNA)