PH DIGITIZATION. Samsung Electronics Philippines Corp. president Chu Minsu speaks in a media interview at the Marriott Grand Ballroom in Pasay City on Thursday (March 21, 2024). Samsung said it is keen to supply the country's digitalization needs. (PNA photo by Kris Crismundo)
MANILA – The local unit of Korean electronics firm Samsung sees great opportunity in the Philippines, especially in business-to-business (B2B) solutions, with the country’s ongoing digitalization efforts.
In an interview with Samsung Electronics Philippines Corp. president Chu Minsu in Pasay City on Thursday, he said Samsung has a strong line up of B2B solutions that could meet the requirements of both public and private sectors in adopting digitalization.
“We are working with the Philippines where there are a lot of projects. Number one, digitalization. We can contribute to nation-building about digitalization with our product and services,” Chu said.
“How we can contribute to the Philippines is the way we are going on and that’s the vision that Samsung wants to contribute (to) the Philippine economy, public, and private sectors,” he added.
The Samsung Philippines chief mentioned that the company is currently working with the Department of Education (DepEd) and several local government units (LGUs) across the country.
Chu said that for the first half of the year alone, Samsung representatives will be meeting with more than 20 LGUs to offer their B2B solutions.
“They are very much interested in digitalization,” he emphasized.
Chu noted that the increase in demand within the Philippine market for Samsung's B2B solutions is nearly equivalent to that of its business-to-consumer (B2C) unit, indicating significant interest in its B2B offerings.
Samsung has six business units in the Philippines: Samsung Electronics;
Electro-Mechanics, which manufactures electronic components; its logistics arm Samsung SDS; Cheil, the marketing arm of Samsung Electronics; its construction and engineering arm Samsung C&T Corp.; and the Samsung Electronics Software R&D Center for research and development.
Chu said the Korean electronics company remains optimistic in the Philippine market for manufacturing as the country could be one of the sites of its future expansion.
“If we want to expand our manufacturing site further and more, then definitely Philippines might be one of the consideration,” Chu said.
Samsung held its first business expo at the Marriott Grand Ballroom in Pasay City on March 21, showcasing the company’s wide range of technology. (PNA)
