HUGOT LINES. The Public Transportation and Management Office (PSTMO) makes use of "hugot" lines to educate millennials on traffic laws and regulations in Iloilo City. PSTMO head Jeck Conlu said that around 60 percent of violators are millennials. (PNA photo by Perla G. Lena)
ILOILO CITY – This love month, the city government here through the Public Safety and Transportation Management Office (PSTMO) resorted to using “hugot” signs to educate millennials on traffic rules and regulations.
“In the implementation of our Traffic Discipline Zone (TDZ), we have observed that a lot of our millennials are not updated of our road signage and regulation,” said Jeck Conlu, head of the PSTMO, in an interview Monday.
He said that around 60 percent of road traffic violators are millennials. One common violation along the TDZ that is being implemented along the Senator Benigno Aquino Avenue, he said, is the anti-jaywalking sign.
He added that to catch their attention this February, they decided to come up with a unique approach.
“This February, which is love month, we decided to come out with ‘hugot’ signs. They will be placed in our loading and unloading bays for our millennials to be able to relate,” he said.
The hugot signs will be mounted the entire February, although there are suggestions to extend it if they are found to be effective and informative and if the millennials realized that the signs are significant in their daily routine and love life, he added.
Conlu said that they could not claim these ‘hugot’ lines are original but they can claim that mounting the signage to educate the millennials is an innovative idea that they have brainstormed for more than a week.
“We were instructed by Mayor Jerry P. Treñas to think out of the box on how to get the attention of our millennials,” he added.
The PSTMO collected 20 hugot lines but they chose the first 13 lines that were printed on a tarpaulin to be placed the 26 loading and unloading bays of the TDZ.
“For us, this will be effective. Hopefully, this can catch attention not only of the millennials but (for) everyone who is sentimental,” he said.
He added that while on their way to the city hall on Monday, they already noticed that the ‘hugot’ signs already captured the attention of the people.
Conlu added that they also considered coming up with sentimental lines for summer and opening of classes as part of their effort to sustain their traffic education campaign. (PNA)
