NEW LEADERSHIP. Outgoing president of Kia Philippines Manny Aligada (left) and chief operating officer of Kia Philippines Brian Buendia. Kia remains optimistic about the Philippine market as it targets double-digit growth this year. (Courtesy of Kia Philippines)
MANILA – Korean car brand Kia remains optimistic on the Philippine market as it targets double-digit growth this year.
KIA Philippines national head of sales John Dahlen said the company’s optimism reflected its year-on-year growth despite supply constraints.
“We are targeting to achieve a double-digit year-to-date volume growth in 2023,” Dahlen said in a media briefing in Taguig City Tuesday evening.
He said Stonic remains the driver of sales for Kia, accounting for almost half of its sales for the first five months of the year. This is followed by Soluto, K2500, Carnival, Sorento, and EV6.
From January to May this year, Kia sold 2,100 units in the Philippine market, which Dahlen said is 19 percent higher than last year’s volume.
“Considering again the availability of models, sales are estimated to increase towards the second half of 2023, which is because of the key models which we believe will bring a volume for Kia,” he added.
Dahlen said the growth will also be supported by opening more dealerships across the country.
Kia now has 45 dealerships nationwide, with one upcoming in Bacoor. The car brand aims to have 50 dealerships by 2025.
Meanwhile, Kia Philippines has named Brian Buendia as its new chief operating officer, taking over the leadership from its outgoing president Manny Aligada.
“Dynamic, innovative, and inspiring. These are the pillars upon which my vision for Kia Philippines is based,” Buendia said.
Among his targets for Kia include refining the buying and ownership experience for its customers, strengthening its industry rankings, expanding its dealership network, and establishing Kia as a major player in the electric vehicle market. (PNA)
