MANILA -- QDynamics Global Corp., a Filipino multilevel marketing (MLM) company, is banking on the growing number of health-conscious consumers in the country, as it expands its product line.
On Thursday, QDynamics President and Chief Executive Officer Delia Maceda said the company is launching its Reine Beauty Collection, offering products such as soap, toner, day cream, lotion and serum.
This is a departure from its traditional line of health products such as food supplement, coffee, and drink mix, which it has been selling for the past 11 years.
Maceda said QDynamics is investing around USD1.5 million for the next two years to expand its product lines.
“Health consciousness is a growing trend worldwide,” Maceda noted.
Despite shifting its focus to product line expansion, Maceda said the company will continue to sell its flagship products.
“With our track record in our nutritionals, we are anchoring this expansion to beauty products,” QDynamics Sales Manager Darleen Guillen said
Guillen added that the company will also be selling fast-moving consumer goods by the first quarter of 2019.
She noted that unlike other MLM groups that are earning from recruiting and expanding their networks, she said QDynamics has strong product lines sought after by its members.
Around 70 to 80 percent of its members are direct users of the products, or those seeking membership to buy QDynamics’ products at a discounted price, said Guillen.
As of early 2018, QDynamics has 100,000 distributors -- half of which are active networking business builders, she added.
The Filipino MLM firm is also eyeing to expand in the global market and bring its products to countries with a large presence of overseas Filipinos. (PNA)
